Too often CEO's share their vision for their business without adequately explaining the Vision for the Industry first, and the role of the business second. This prevents dialogue about intentional strategic choices and limits the awareness of the essential strategic partnerships. CEOs need to explain the Vision "Outside-In"

One year on from my last commentary on the economic opportunities, I am saying the same thing. We all need to be wary of “green shoots” but we must seize opportunities, which means a very strategic, but agile, approach to business growth. With $17Tn of new money in the global system, continued inflationary pressure will remain, together with uncertainty of supply, shortage of quality employees a continued concern. There are some basic things every business leader must do to thrive in the new economy.

While we need to keep our sales process visible, the danger is we focus too much on OUR process. What have we forgotten? As much as we have a sales process, our prospective customers have their own journey.

With COVID this journey for many businesses is changing; it was already and COVID has just accelerated this. What that means is the human interaction is later in the journey and B2B marketing is even more critical

The End of broad based business support is in sight and 2021 looks like it will be a bumpy ride. A year of paradoxes. We will see strong economic growth; at the same time we will see significant business failures and restructuring.

Time to stop supporting all businesses and time to back the winners.

This articles describes what to really look for to identify winners.

A leaders approach to reaching the other side.

Four simple steps and some links to useful material to support your approach

1. Ensure a clear Mindset

2. Establish a Vision for the whole Sector

3. Identify the role your company will play

4. Create a truly Agile decision making organisation

You and your team have performed exceptionally well over the last few months. The results speak for themselves.

But its not over yet. Welcome to the Phoney War. This article helps you refocus your business on the immediate and longer term priorities and where you as the business leader need to lend your weight.